To be popular follow one simple rule:state the obvious.
My references are popular music, popular catch phrases, and anything that is widely applicable.
I had always thought the secret was learning to convey complex ideas in a simple way. But, after years of carefully research, I have found my old axiom still rings true, you find what you are looking for. Stating what is obvious or comfortable means exactly that, and further meaning if found was likely never intended. So, all of you captain obviouses, this is good news for you, you will always have many people to sing "don't stand so close to me" with because the lyrics are easy to remember.
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